Speed is the major issue for all the generations alike, all over the world, and when it comes to the new generation of mobile internet users, they need everything within a second. Have you heard a loud hard clap? A time of that single clap is what mobile internet users give to find anything online these days. Yes you heard me right and Just imagine what will happen if the website loads only after 10 seconds or worse takes a whole minute. Gone are the days when people held their breaths and chose to sit it out for some good minutes for most ‘errands.’ Instant gratification has pushed our tolerance level to ‘waiting’ almost to it’s final boundaries which is nil.
The current tool set for evaluating speed through these types of correlations are extremely limited in most people’s experience. There are many speed evaluating vendors like gomez, akamai, and other vendors and most don’t have the expertise required in most people’s opinion. An ideal speed evaluation tool that most of us would love to use, should monitor web application performance and correlate conversion rates.
Facts that matter
- If a website based on e-commerce is making $100,000 per day, a 1 second delay in page download could likely cost you a loss of $2.5 million in sales every year.
- 7% reduction can be seen in conversions due to one second of page delay.
- 38% of consumers say that they’ve come across a website that wasn’t available.
- 40% of mobile internet users give up on a website that loads only after 3 seconds.
- 47% of people expect a web page to load in 2 seconds or less.
- 51% of consumers say that they’ve regretted using a website that ended as an error, froze and ultimately crashed.
- 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
These stats were taken from the website blog.kissmetrics.com.
Well based on this matter, it’s widely believed that website speed has lower than 1% effect on overall ranking. Google does acknowledge of the fact they do take website speed into consideration however they are yet to make public the aspects that really matter in this regard.
Even then It cannot be forgotten that after optimizing, many websites did see a hike in traffic (from search engines or otherwise). Let me remind it to you that you are speeding up the website loading to bring more conversions after traffic sets in, and your users are benefitted too and not for the sake of Google rankings alone.
Website speed is imperative for user experience, therefore if your site has low speed, there is no use of keeping it that way. Now what benefit will you get from search engines traffic, while visitors need to wait for 20 seconds just to have a look at your websites content. Eventually even before the page has loaded customers would’ve left.
Therefore, it can only be said that website speed will definitely affect your business in huge way. It is highly recommended that you upgrade it and speed it up to get the best out of your visitors.